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Vinted Resale Report 2026

The 2026 Vinted resale data report: 16,935,791 second-hand sales across 26 countries in 30 days. The most-resold brands, the highest resale values, and the most valuable brands on Vinted — from real sold-listing data.

Updated July 10, 2026 · live sold-listing data · last 30 days
16,935,791
sales tracked (30 days)
26
country marketplaces
12,665
brands with sales
€1.6B
est. resale value (30d)

The most-resold brands on Vinted

By number of items sold in the last 30 days, across all 26 marketplaces.

#BrandSold (30d)Avg sold price
1Nike968,131€71
2Zara694,007€26
3adidas636,944€55
4H&M307,862€18
5Gucci209,904€328
6Levi's205,616€38
7Ralph Lauren203,141€64
8Louis Vuitton148,818€531
9Tommy Hilfiger147,841€32
10Bershka127,431€14
11GUESS123,455€49
12Jordan117,946€112
13Puma115,384€47
14Shein114,108€14
15Prada113,558€287
16New Balance105,045€75
17Reserved104,169€15
18Sézane102,379€100
19Vintage Love101,010€30
20Lacoste97,270€59

Where the money is — highest resale value

Brands ranked by total resale value (items sold × average sold price). This is where the most money changes hands.

#BrandResale value (30d)VolumeAvg price
1Louis Vuitton€79.0M148,818 sold€531 avg
2Gucci€68.9M209,904 sold€328 avg
3Nike€68.8M968,131 sold€71 avg
4adidas€35.2M636,944 sold€55 avg
5Chanel€32.7M63,583 sold€514 avg
6Prada€32.6M113,558 sold€287 avg
7Dior€28.5M71,742 sold€397 avg
8Hermès€24.4M58,678 sold€415 avg
9Balenciaga€22.5M63,327 sold€355 avg
10Zara€18.4M694,007 sold€26 avg
11Yves Saint Laurent€15.1M44,779 sold€337 avg
12CELINE€14.7M43,128 sold€341 avg
13Burberry€14.1M68,540 sold€206 avg
14Saint Laurent€13.9M35,666 sold€389 avg
15Miu Miu€13.5M50,029 sold€270 avg

The most valuable brands on Vinted

Highest average sold price (brands with at least 300 sales). Luxury watches and jewellery dominate.

#BrandAvg sold priceVolume
1Tudor€11681,677 sold
2Messika€929542 sold
3Breitling€9072,136 sold
4Jaeger-LeCoultre€824693 sold
5Paul Picot€798333 sold
6Squale€789494 sold
7Frederique Constant€781597 sold
8Demetrios€776301 sold
9Eberhard€7651,198 sold
10Oris€7641,445 sold
11Van Cleef & Arpels€762851 sold
12Goyard€7591,448 sold
13Pomellato€732600 sold
14Justin Alexander€713659 sold
15TAG Heuer€7075,427 sold

Key takeaways

See what sells in your market — and what to buy next

This report is the tip of the iceberg. VintAnalytics tracks every sale across 26 Vinted countries: brands, prices, demand and the live listings you can still buy and resell.

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Methodology. Figures are based on observed sold listings across 26 European Vinted marketplaces over the trailing 30 days, aggregated at brand level, with prices normalized to EUR. "Resale value" is an estimate (items sold × average sold price). Counts cover brand-identified sales and are a representative sample of Vinted activity, not Vinted's official figures. Data updates continuously; this page reflects July 10, 2026.